FounderUp

LET'S TALK

FounderUp

The Solution

The Problem

Why Founder Up

Meet Daley

FAQs

About

The Founder Wheel

The Process

How it Works

BOOK A CLARITY CALL

FounderUp

The Solution

The Problem

Why Founder Up

Meet Daley

FAQs

About

The Founder Wheel

The Process

How it Works

BOOK A CLARITY CALL

Peak Performance

Coaching for Founders

No-fluff support for VC-backed founders navigating chaos,

scaling stress, and the relentless pressure to hold it all together.

No-fluff support for VC-backed founders navigating chaos, scaling stress, and the relentless pressure to hold it all together.

LET'S TALK

LET'S TALK

LET'S TALK

TAKE THE STRESS TEST

TAKE THE STRESS TEST

TAKE THE STRESS TEST

FounderUp is a performance coaching for VC-backed founders and the VCs who back them—specialising in leadership effectiveness and resilience at high-growth inflection points.

With a founder-first philosophy and a coaching model rooted in performance science, we help founders rewire to scale themselves as deliberately as they scale their business—avoiding burnout, sharpening decision-making, and driving stronger returns.

Why FounderUp

The Problem

Scaling is Brutal

You’re a founder. An outlier. Built different. Blessed with qualities the average person lacks. But contrary to popular belief, you are not superhuman.

90%

of all startups fail before reaching scale.

90%

of all startups fail before reaching scale.

founders age faster than their non-founder peers.

1.5x

founders age faster than their non-founder peers.

1.5x

72%

of founders report serious mental health issues.

72%

of founders report serious mental health issues.

founders age faster than their non-founder peers.

1.5x

of founders report mental health issues.

72%
90%
90%

of all startups fail before reaching scale.

of all startups fail before reaching scale.

of all startups fail before reaching scale.

founders age faster than their non-founder peers.

founders age faster than their non-founder peers.

founders age faster than their non-founder peers.

1.5x

1.5x

72%
72%

of founders report mental health issues.

of founders report mental health issues.

of founders report mental health issues.

Your team is looking to you for answers.

Your team is looking to you for answers.

Your cofounder needs you more focused.

Your cofounder needs you to focus.

Your board wants more growth.

Your board wants more growth.

Your investors are getting twitchy.

Your investors are getting twitchy.

Your family and friends want you back.

Your family and friends want you back.

You’re holding everything together with duct tape and running on fumes—mentally, emotionally, physically.

And it’s showing up. Delayed decisions, talent friction, strategic drift. Missed signals. Missed windows. Missed life.

You’re dropping balls—and hoping no one notices. But they do.

You’re dropping balls—and hoping no one notices. But they do.

You’re dropping balls—and hoping no one notices. But they do.

This is what it feels like to scale without scaling yourself.

This is what it feels like to scale without scaling yourself.

TAKE THE STRESS TEST

TAKE THE STRESS TEST

TAKE THE STRESS TEST

TAKE THE STRESS TEST

The Solution

The OS-Upgrade
You've Been Needing

The OS-Upgrade
You've Been
Needing

Objective. Comprehensive. Confidential. Our Peak Performance System is a data-driven solution designed to help you lead and live better.

Leading decisively on the pressure.

Leading decisively on the pressure.

Rebuilt energy, focus and bandwidth.

Scaling without loosing yourself.

Scaling without loosing yourself.

Reconnected to purpose + your edge.

Reconnected to purpose + your edge.

Enjoying the journey, not resenting it.

Enjoying the journey, not resenting it.

We measure and monitor behavioural and leadership metrics, cognitive and emotional load, and WHOOP biometrics (HRV, strain, recovery, sleep, etc).

And we calibrate you to master peak through balance—the ace in the hole of performance science—the right mix of effort and recovery, short-term impact and long-term sustainability.

This is what it feels like with FounderUp in your corner.

How it Works

The FounderWheel

Your Performance
Compass

Outer Business Ring: External performance pressures

Inner Balance Ring: Internal resilience capacity

The FounderWheel is the backbone of our peak performance system. It is the diagnostic and coaching tool with which we visualise your performance and track your progress across critical zones. It is foundational to driving performance improvement.

51.42°

30x30

R8

Team

Finances

Investors

Product

Board

Purpose

Relationship

Decisioning

Sleep

Time

Fuel

Conditioning

Partnerships

Customers

The Process

The Peak
Performance Loop

The Peak Performace Loop

Peak Performance takes practice —

scaling muscle and mentality.

We deliver results in 12 week coaching blocks. We reset. We go again — honing techniques, breaking barriers and building habits for scaling success.

TAKE A STRESS TEST

TAKE A STRESS TEST

TAKE A STRESS TEST

TAKE A STRESS TEST

Week 1 - 2

Discover

We map your Founder Profile to see the whole picture.

Week 3

Diagnose

We pinpoint what matters most and we prioritise.

Week 4

Design

We build a success plan aligned to your business stage, bandwidth, and context.

Week 5 +

Deploy

We execute through targeted coaching sprints and on-call support.

Discovery

We map your pressure zones using the FounderWheel. You’ll uncover where your energy & time are really going.

Week 1–2

Discover

We map your Founder Profile to see the whole picture.

Week 1 – 2

Discover

We map your Founder Profile to see the whole picture.

Week 1 – 2

Diagnosis

We identify what’s draining you—and what’s blocking you. Then we build your performance playbook to solve it.

Week 3-4

Diagnose

We pinpoint what matters most and we prioritise.

Week 3

Diagnose

We pinpoint what matters most and we prioritise.

Week 3

Design

We identify what’s draining you—and what’s blocking you. Then we build your performance playbook to solve it.

Week 1–2

Design

We build a success plan aligned to your business stage, bandwidth, and context.

Week 4

Design

We build a success plan aligned to your business stage, bandwidth, and context.

Week 4

Deploy

We run 2-week sprints with coaching, recalibration, & fierce accountability. Progress becomes habit.

Week 1–2

Deploy

We execute through targeted coaching sprints and on-call support.

Week 5 +

Deploy

We execute through targeted coaching sprints and on-call support.

Week 5 +

Discover

We map your Founder Profile to see the whole picture.

Week 1 – 2

Discover

We map your Founder Profile to see the whole picture.

Week 1 – 2

Diagnose

We pinpoint what matters most and we prioritise.

Week 3

Diagnose

We pinpoint what matters most and we prioritise.

Week 3

Design

We build a success plan aligned to your business stage, bandwidth, and context.

Week 4

Design

We build a success plan aligned to your business stage, bandwidth, and context.

Week 4

Deploy

We execute through targeted coaching sprints and on-call support.

Week 5 +

Deploy

We execute through targeted coaching sprints and on-call support.

Week 5 +

The Path to Peak Performance Mastery

Level 01

Foundations

Foundations

From chaos to clarity. Reclaim control and stabilize the core systems—energy, time, boundaries, decision-making,

Outcome: Breathing space, restored agency, sharper leadership hygiene.

Elevation

Elevation

From surviving to scaling. Build the routines, habits, and strategies to lead sustainably under pressure.

Outcome: Resilience on demand, expanded influence, reduced volatility.

Level 02

Mastery

Mastery

From capable to crushing it. Where high-functioning becomes high-performing—calm under fire, focused under strain, consistent in execution.

Outcome: Optimised like a pro, strategic clarity, seamless execution.

Level 03

The FounderWheel

Your Performance
Compass

Outer Business Ring: External performance pressures

Inner Balance Ring: Internal resilience capacity

The FounderWheel is the backbone of our peak performance system. It is a diagnostic and coaching tool with which we vizualise your performance and track your progress across critical zones. It is foundational to driving performance improvement.

51.42°

30x30

R8

Team

Finances

Investors

Product

Board

Purpose

Relationship

Decisioning

Sleep

Time

Fuel

Conditioning

Partnerships

Customers

The FounderWheel

Your Performance
Compass

Outer Business Ring: External performance pressures

Inner Balance Ring: Internal resilience capacity

The FounderWheel is the backbone of our peak performance system. It is a diagnostic and coaching tool with which we vizualise your performance and track your progress across critical zones. It is foundational to driving performance improvement.

51.42°

30x30

R8

Team

Finances

Investors

Product

Board

Purpose

Relationship

Decisioning

Sleep

Time

Fuel

Conditioning

Partnerships

Customers

The FounderWheel

Your Performance Compass

The FounderWheel is the backbone of our peak performance system. It is a diagnostic and coaching tool with which we vizualise your performance and track your progress across critical zones. It is foundational to driving performance improvement.

51.42°

30x30

R8

Team

Finances

Investors

Product

Board

Purpose

Relationship

Decisioning

Sleep

Time

Fuel

Conditioning

Partnerships

Customers

Outer Business Ring: External performance pressures

Inner Balance Ring: Internal resilience capacity

The FounderWheel

Your Performance
Compass

The FounderWheel is the backbone of our peak performance system. It is a diagnostic and coaching tool with which we vizualise your performance and track your progress across critical zones. It is foundational to driving performance improvement.

51.42°

30x30

R8

Team

Finances

Investors

Product

Board

Purpose

Relationship

Decisioning

Sleep

Time

Fuel

Conditioning

Partnerships

Customers

Outer Business Ring:

External performance pressures

Inner Balance Ring:

Internal resilience capacity

About

The Coach

Meet Daley Pritchard

I’m Daley — coach, founder partner, and performance strategist. I’ve lived each stage of startup growth from pre-seed to exit — as a functional leader, exec, cofounder and strategic advisor.

I’ve seen up close the toll scaling takes and what happens to founders, teams, and businesses when the wheels come off.

I’m now on a mission to help founders survive the rollercoaster intact to execute their vision fully without sacrificing themselves in the process.

If you or your rocket-ship startup are splintering, I'll help you (re)build the muscle to steer both without breaking."

FAQs

What Else You Need to Know

Q: I’m already successful. Why would I need a coach?

A: Because past success doesn’t guarantee future wins—and complacency is a killer. Investing in yourself is the most valuable commitment you can make to your startup’s success. Fine-tuning what’s working and scaling for what comes next will take you further, faster. Elite performers have coaches. So should you.

Q: I’m already successful. Why would I need a coach?

Q: I’m already successful. Why would I need a coach?

A: Because past success doesn’t guarantee future wins—and complacency is a killer. Investing in yourself is the most valuable commitment you can make to your startup’s success. Fine-tuning what’s working and scaling for what comes next will take you further, faster. Elite performers have coaches. So should you.

Q: I’m already successful. Why would I need a coach?

A: Because past success doesn’t guarantee future wins—and complacency is a killer. Investing in yourself is the most valuable commitment you can make to your startup’s success. Fine-tuning what’s working and scaling for what comes next will take you further, faster. Elite performers have coaches. So should you.

Q: Previous coaching didn’t work. Why would this be different?

A: Finding the right coach is hard. But FounderUp isn’t just about the coach—it’s the system. A unique, data-driven OS upgrade designed specifically for founders. It speaks your language: measurables, impact, results. No fluff. No psychobabble. We think you’ll feel the difference.

Q: Previous coaching didn’t work. Why would this be different?

Q: Previous coaching didn’t work. Why would this be different?

A: Finding the right coach is hard. But FounderUp isn’t just about the coach—it’s the system. A unique, data-driven OS upgrade designed specifically for founders. It speaks your language: measurables, impact, results. No fluff. No psychobabble. We think you’ll feel the difference.

Q: Previous coaching didn’t work. Why would this be different?

A: Finding the right coach is hard. But FounderUp isn’t just about the coach—it’s the system. A unique, data-driven OS upgrade designed specifically for founders. It speaks your language: measurables, impact, results. No fluff. No psychobabble. We think you’ll feel the difference.

Q: What if I’m not sure I need coaching?

A: Then start with our 12-week pilot. It’s the perfect way to get to know each other and put the FounderWheel method to work—without the long-term commitment (yet).

Q: What if I’m not sure I need coaching?

Q: What if I’m not sure I need coaching?

A: Then start with our 12-week pilot. It’s the perfect way to get to know each other and put the FounderWheel method to work—without the long-term commitment (yet).

Q: What if I’m not sure I need coaching?

A: Then start with our 12-week pilot. It’s the perfect way to get to know each other and put the FounderWheel method to work—without the long-term commitment (yet).

Q: Is the coaching online or in person?

A: Coaching is online, so it fits your life. But we aim to meet in person at the start, and opportunistically thereafter, if geography and timing align.

Q: Is the coaching online or in person?

Q: Is the coaching online or in person?

A: Coaching is online, so it fits your life. But we aim to meet in person at the start, and opportunistically thereafter, if geography and timing align.

Q: Is the coaching online or in person?

A: Coaching is online, so it fits your life. But we aim to meet in person at the start, and opportunistically thereafter, if geography and timing align.

Q: How often are the sessions?

A: Weeks 1–4: Weekly—to hit the ground running. After that: Bi-monthly—to maintain momentum while giving space for progress

Q: How often are the sessions?

Q: How often are the sessions?

A: Weeks 1–4: Weekly—to hit the ground running. After that: Bi-monthly—to maintain momentum while giving space for progress

Q: How often are the sessions?

A: Weeks 1–4: Weekly—to hit the ground running. After that: Bi-monthly—to maintain momentum while giving space for progress

Q: What’s the format of each session?

A: Tailored to you. Each session typically includes: • A FounderWheel pulse check. • A deep-dive into what’s top of mind. • A sprint review and plan for what’s next

Q: What’s the format of each session?

Q: What’s the format of each session?

A: Tailored to you. Each session typically includes: • A FounderWheel pulse check. • A deep-dive into what’s top of mind. • A sprint review and plan for what’s next

Q: What’s the format of each session?

A: Tailored to you. Each session typically includes: • A FounderWheel pulse check. • A deep-dive into what’s top of mind. • A sprint review and plan for what’s next

Q: What if I miss a session?

A: All sessions are scheduled in advance to protect your time and progress. Life happens—we’ll adapt when needed. But this work thrives on consistency.

Q: What if I miss a session?

Q: What if I miss a session?

A: All sessions are scheduled in advance to protect your time and progress. Life happens—we’ll adapt when needed. But this work thrives on consistency.

Q: What if I miss a session?

A: All sessions are scheduled in advance to protect your time and progress. Life happens—we’ll adapt when needed. But this work thrives on consistency.

Q: Can I reach out between sessions?

A: Yes. FounderUp is also ‘on call’. You’ve got direct WhatsApp access to Daley, daily. Whether you’re flying or firefighting, he’s on hand to talk.

Q: Can I reach out between sessions?

Q: Can I reach out between sessions?

A: Yes. FounderUp is also ‘on call’. You’ve got direct WhatsApp access to Daley, daily. Whether you’re flying or firefighting, he’s on hand to talk.

Q: Can I reach out between sessions?

A: Yes. FounderUp is also ‘on call’. You’ve got direct WhatsApp access to Daley, daily. Whether you’re flying or firefighting, he’s on hand to talk.

Q: How long does coaching last?

A: As long as it’s needed. Although FounderUp is best envisioned as a long-term partnership, not a fly-by-night solution, standing with you through the highs and lows of every growth stage.

Q: How long does coaching last?

Q: How long does coaching last?

A: As long as it’s needed. Although FounderUp is best envisioned as a long-term partnership, not a fly-by-night solution, standing with you through the highs and lows of every growth stage.

Q: How long does coaching last?

A: As long as it’s needed. Although FounderUp is best envisioned as a long-term partnership, not a fly-by-night solution, standing with you through the highs and lows of every growth stage.

Q: What’s the time commitment?

A: Bi-monthly 75-minute sessions, with work embedded into your day-to-day. We’re built for high-performance founders with zero spare time.

Q: What’s the time commitment?

Q: What’s the time commitment?

A: Bi-monthly 75-minute sessions, with work embedded into your day-to-day. We’re built for high-performance founders with zero spare time.

Q: What’s the time commitment?

A: Bi-monthly 75-minute sessions, with work embedded into your day-to-day. We’re built for high-performance founders with zero spare time.

Q: Is it confidential?

A: Totally. What’s said in session stays in session. You could consider us your secret superpower.

Q: Is it confidential?

Q: Is it confidential?

A: Totally. What’s said in session stays in session. You could consider us your secret superpower.

Q: Is it confidential?

A: Totally. What’s said in session stays in session. You could consider us your secret superpower.

Still got questions?
Let’s talk.

Still got questions?
Let’s talk.

Still got questions?
Let’s talk.

Still got questions?
Let’s talk.

BOOK A FREE CONSULTATION CALL

BOOK A FREE CONSULTATION CALL

BOOK A FREE CONSULTATION CALL

BOOK A FREE CONSULTATION CALL

info@founderup.com

802-430-4599

Sussex | Manchester Center, VT | London, UK

FOUNDERUP

FOUNDERUP

Founderup © 2025. All rights reserved

info@founderup.com

802-430-4599

Sussex | Manchester Center, VT | London, UK

FOUNDERUP

Founderup © 2025. All rights reserved